Wicked N’ Bad is sports and entertainment company that produces high adrenaline digital content globally. They tasked us to promote the brand through YouTube Ads, Twitter, Instagram and Tiktok over a four week marketing campaign to gain maximum Pay Per View buys.
Wicked N' Bad has a global potential audience who enjoy watching pay per view boxing entertainment in the comfort of their homes.
From a prospecting perspective, we utilised google’s audience targeting, with those in-market potential customers who had an interest in either ‘pay per view events’, ‘boxing’, ‘martial arts, hip hop. We also utilised first party data to create lookalikes of existing customers via all digital platforms as well highly targeted custom intent you tube ads.
We decided to prioritise driving the right people through to conversion, ensuring we focused on those who were the most likely to buy the pay per view ticket.
To do this we looked to educate those currently unaware of the boxing event about the brand, with more informative You Tube, Instagram, Tiktok ads that fully explained the event offering.
Simultaneously, we nudged those already familiar with Wicked N Bad to book, with shorter, snappier ads designed at converting those who were already aware of the brand into customers.
49 M+
73 M+
86 M+
Renowned have been a key part of the success of our business over the last three years. From creating our brand, designing & building our website, managing our pay per view backend system and leading the multi channel marketing they have turned our brand into a global success. I can still not thank them for their work in trending our fighter number 1 in the world on twitter and Inaam works with my team on all our business ventures.
Book your free discovery call and find out what we could do for your brand now.
